Did you know that 55% of employees would take a pay cut to work at a socially responsible company? Employees who participate in corporate giving back or CSR have a 75% longer tenure with their companies.
The importance of corporate social responsibility (CSR) has increased over time. Not only does giving back foster a sense of community and fulfillment, but it also has tangible benefits for both companies and their employees.
The Impact of CSR
So why is giving back through CSR so important?
Now that you know how important CSR is to employees and customers, here are 5 ways you can start giving back at work this year!
5 Ways to Give Back at Work
1. Ask employees what they care about
The best place to start is by finding out what your employees care about most. So, ask them what’s most important to them in a simple survey. They likely have ideas for how your company can support specific issues that are important to them. Plus, by crowdsourcing ideas from them, you’ll foster engagement and inclusion among your teams.
2. Collect donations & consider matching them
Giving back at work should be easy for employees to participate in for maximum engagement. You can consider a charity of the month program that is aligned with your company’s core values, employee interests, and current events. When a cause is chosen and you start collecting employee donations, the company can provide matching contributions, which will amplify the impact of their generosity.
3. Host volunteering events
Many companies organize volunteering events or charity drives. Participate in these opportunities to contribute positively to your community. According to a study by Deloitte, employees who participate in workplace volunteer activities are 28% more likely to feel positive about their employers. If you have employees who work remotely, you can provide a list of approved organizations that they can choose to volunteer with.
4. Encourage earth-friendly activities
We all contribute to greenhouse gasses, and companies need to do their best to minimize their footprint. As part of a giving back program, you can encourage employees to be more earth-friendly by biking to work, working from home, carpooling, and recycling. You can even put together a group of employees passionate about the environment to help you come up with ideas for environmental initiatives.
5. Offer product discounts
Whether you have a physical or digital product, extend special discounts or promotions to nonprofit organizations or groups in the community. Not only does this support worthy causes, but it also strengthens relationships with customers and enhances brand reputation.
Incorporating these simple ways to give back at work not only benefits the community but also creates a more fulfilling and rewarding workplace environment for everyone involved.
So, why not start making a difference today?
Amanee Hasan
Amanee Hasan is a Senior Content Writer at ZenHR, an award-winning and top-rated HR solution that offers world-class HR software services in the MENA region. Her main focuses are SEO, UX writing, copywriting, and creating content highlighting the latest HR trends, and gives organizations and individuals the tools they need to create successful work environments where people thrive.
