5 Reasons You Should Invest in an Applicant Tracking System (ATS)

5 Reasons You Should Invest in an Applicant Tracking System (ATS)

What is an Applicant Tracking System?

An applicant tracking system (ATS) is software that helps streamline and enhance a company’s recruitment process. An applicant tracking software enables employers to collect and store all candidate and recruitment-related data in a single place and track and monitor the process of candidates through all stages of the hiring process. ATSs ease up the workload of recruiters, allowing them to spend less time on manual administrative tasks that don’t add value to the process and instead put more energy and time into the selection process and deliver overall improved hiring results. 

Top 5 Reasons to Invest in an ATS

An applicant tracking system (ATS) can provide many benefits to recruitment teams and your entire organization, but here are the top reasons it’s worth investing in:

Increase Productivity

Applicant tracking systems have so many features and functionalities that help significantly improve recruiters’ productivity. From posting jobs on multiple job boards and integrated email templates to making communication with candidates simpler, many of these mundane tasks have been made easier and doable much faster. Other ATS features also promote collaborative hiring, allowing recruiters to invite others to give feedback and share their thoughts on candidates. By promoting collaboration during the recruitment process, teams are able to be more productive and enhance the decision-making process. 

Save Time & Money

By automating processes such as posting on job boards and CV submissions, you’ll no longer have to manually input data. With an ATS, all your candidate data is automatically imported to the system, saving you a lot of time used on manual work. Also, with ATS filters and screening features, you’ll be able to sift through applicants fast and won’t have to spend time on unqualified applicants. Recruiters spending less time on administrative tasks and more time on the selection process can fill positions much faster. When the right people are hired, performance and results improve, resulting in a significant impact on the bottom line.

Increase Efficiency

One of the best aspects of applicant tracking systems is that they enable you to manage and track incoming applicants and keep data organized easily and accessible for team members to review. With an ATS, you can also easily filter your talent pool and search for candidates by category, location, skills, education, and much more. On top of that, an ATS can standardize not only all candidate data you receive but also the recruitment process itself, allowing you to optimize your recruitment cycle, find the right candidates and make the best hiring decision.

Provide a Better Candidate Experience

Delivering a structured and efficient recruitment process has become necessary in today’s job market. 59% of candidates say they would likely tell others not to apply to a company after having a poor candidate experience. Focusing on the experience candidates have during the recruitment process is a very vital part. Creating a smooth, efficient, and engaging process can add significant value not only to your company but also to your applicants as well. Research shows that 9 out of 10 potential candidates drop out because the application process was “too lengthy or complicated.” 

Utilize Performance Reports

An ATS will is the missing piece to your recruitment process. Its features include analytic functionalities that take all relevant recruitment data from the system to provide you with all necessary reports. You can easily create and export reports that allow you to monitor key recruitment metrics and provide you with useful insights to better manage your recruitment process. Assessing your recruitment performance with these reports lets you easily identify issues and gaps in the process that can simply be fixed. Discover new insights, such as where you are wasting your recruitment budget and where you should be using it instead to improve your results.


Recruitment is a challenging process for companies of all sizes. Ensuring that your recruiting process is set up for success is critical for you to meet your talent acquisition goals. Increasing productivity, saving time and money, providing a great candidate experience, and increasing efficiency are just some of the many reasons and benefits of having an ATS. Check out our Whitepaper, “Why You Should Invest in an Applicant Tracking System (ATS), to learn more about how an ATS can transform your recruitment process. 

Ready to transform your recruitment process? Request a demo of ZenATS, ZenHR’s Applicant Tracking System.

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