---
title: ZenHR Solutions Signs a Partnership Agreement with Women in Business Arabia “WiBA” - ZenHR's Blog
description: ZenHR Solutions Signs a Partnership Agreement with Women in Business Arabia “WiBA” | ZenHR Blog
image: https://blog.zenhr.com/hubfs/Imported_Blog_Media/IMG_8152-1-Feb-01-2024-01-49-26-9247-PM.jpg
---

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# ZenHR Solutions Signs a Partnership Agreement with Women in Business Arabia “WiBA”

 By [Mais Gousous](https://blog.zenhr.com/en/author/mais-gousous) on

28 August 2019

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[ZenHR Solutions](https://www.zenhr.com/), the revolutionary human resources solutions group has signed a partnership agreement with [Women in Business Arabia – WiBA](https://www.facebook.com/groups/1649031041791087/), a network “from and to” passionate and hardworking women who are career-oriented, be it business owners or professionals. It has a straightforward mission to connect, support and celebrate Arab women in business, and it is oriented around cultural, economic and social impact while working towards reducing barriers of entry for women in order for them to succeed in their professional lives in Jordan and the Arab world.

WiBA’s Facebook page is one of the fastest growing closed groups for women in business across MENA, targeting passionate and hard working women, both business owners and professionals, who are looking to exchange knowledge, ideas and advice on business-related topics.

Basma Abdel Jaber, Managing Director of Women in Business Arabia said:

> *“Today’s dynamic business world is rapidly evolving with transforming labor markets and diverse workforces led by technological innovation and adaptation altering traditional perceptions and reality of and by whom work is done. In this day and age, women business owners are seeking financial independence, freedom in decision- making and flexible working hours; while working women are more likely to be freelancers, work remotely at their own pace and are both mobile and digitally savvy.”*

*Inclusion of women in MENA’s workplace and encouraging women to seek opportunities that fit their needs have always been a top priority for WiBA. Companies that don’t realize the importance of introducing gender-sensitive HR practices are missing out on substantial benefits. Teams that consist of an equal ratio of both males to females achieve higher profits, have more engaged teams and enjoy better retention rates. On average, WiBA’s network generates 500 job opportunities per month, so automating and streamlining this process has become more important than ever.*

> *“By partnering with Career Connect – powered by Akhtaboot, WiBA’s members – both professionals and business owners – will be able to enjoy a top-notch [job search experience](https://wibarabia.akhtaboot.com) as well as a fully automated candidate sourcing, filtration, and shortlisting tool for opportunities posted by and for women within WiBA’s network and free of charge.”*

Ashraf Mraybeh, Country Manager of ZenHR Solutions said:

> *“Enabling and empowering women employability in MENA has always been a top priority of ours. We are very happy to join forces with WiBA to create a more supportive and inclusive business ecosystem for women using our innovative HR and recruitment solutions. Career Connect’s recruitment automation solution will help support female employment in MENA’s labor market by offering a one stop, cloud-based recruitment gateway that is simple, scalable and user friendly.”*

The partnership aims to cover the recruitment and hiring needs of WiBA’s members by powering WiBA with its own fully branded and customized careers section ([https://wibarabia.akhtaboot.com](https://wibarabia.akhtaboot.com)), allowing its members to post unlimited job vacancies while receiving job applications directly. Women in Business Arabia will now have a single point of contact for all of the hiring and recruitment needs of its members, with a variety of CV filtration and recruitment management tools.

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![Mais Gousous](https://blog.zenhr.com/hubfs/mais-removebg-preview%20(1)-photoaidcom-cropped.png)

###### Mais Gousous

 Mais Gousous is an experienced marketing executive with over 16 years of expertise. She currently serves as VP of Marketing and Business Partner at ZenHR. She has a strong background in driving marketing strategies for HR tech solutions and previously held leadership roles at Akhtaboot, overseeing brand management and communications.

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